AI Chatbot Glossary

What Is Integration?

An integration is a connection between your chatbot and an external tool — CRMs, helpdesks, messaging apps, e-commerce — enabling data sharing and automated workflows.

Definition

A connection between your chatbot and an external tool or platform that enables data sharing and automated workflows. Common integrations include CRMs (HubSpot, Zoho), helpdesks (Zendesk), messaging apps (Slack, WhatsApp), and e-commerce platforms (Shopify).

Why Integration Matters for AI Chatbots

Integrations turn the chatbot from a conversation widget into part of your revenue stack. A lead captured on the site becomes a contact in HubSpot; a support question becomes a Zendesk ticket; a Shopify shopper gets a tagged customer record — all without human data entry.

See it in practice:

Browse integrations

Related Terms

API (Application Programming Interface)

An API is a set of protocols that lets different software applications exchange data. In chatbots, APIs connect the bot to CRMs, e-commerce platforms, and helpdesks so conversations trigger real-world actions.

Webhook

A webhook is an HTTP callback that sends real-time data from one application to another when an event occurs — used by chatbots to notify external systems of leads or events.

CRM (Customer Relationship Management)

A CRM is a system for managing all your company's interactions with current and potential customers — chatbots sync captured leads and conversation history into the CRM automatically.

Workflow Automation

Workflow automation uses technology to automate multi-step business processes — a chatbot can capture a lead, create a CRM record, send a follow-up email, and schedule a demo from one conversation.

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