How Kamatera converts 34% more visitors into billable trial clients
Kamatera, one of the largest VPS and cloud computing providers with 25 data centers worldwide, added a Chatonbo AI assistant and now converts 34% more visitors into billable clients who enter a credit card and start a free trial.
The problem
Cloud infrastructure buyers arrive with sharp technical questions: exact specs, data center locations, scaling limits, pricing per configuration. At Kamatera's global scale, those questions arrive in every timezone, and a visitor who cannot get an answer compares elsewhere before signing up.
The setup
Chatonbo trained itself on Kamatera's services, configuration options and pricing pages. The assistant answers technical pre-sales questions instantly and walks interested visitors to the free trial signup.
The results
Billable trial signups, visitors who enter a credit card and start a free trial, grew 34%. CEO Tal points to the sharpest change: technical evaluators who used to leave with open questions now get their answer in the same session and convert on the spot.
Why it worked
In infrastructure, the buyer is an engineer mid-evaluation. Answering "does the Frankfurt data center support X" in ten seconds is worth more than any banner, because the next step after a satisfying answer is the trial form.
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