How OMC generates 40% more leads from its website and deflects 30% of support tickets
OMC added a Chatonbo AI assistant to omc.cloud and now generates 40% more leads from the same website traffic, while the assistant resolves 30% of the support tickets that used to occupy its account managers.
The problem
OMC provides CRM and cloud hosting services to business customers. Visitors arrived at omc.cloud with concrete pre-sales questions, but unless they filled a contact form, they left without a trace. Meanwhile, account managers spent a large share of their day answering the same routine support questions instead of managing accounts.
The setup
Chatonbo crawled omc.cloud and trained itself on the product and service pages. The assistant answers visitor questions directly on the site, captures each interested visitor as a lead with context, and feeds every conversation summary straight into OMC’s own CRM through the lead webhook.
The results
Website lead volume grew 40% with no change in traffic, because visitors who would never fill a form will ask a question in chat. On the support side, the assistant now resolves about 30% of incoming tickets on its own. Amit, VP at OMC, credits it with returning hours a week to the account managers whose time those tickets used to consume.
Why it worked
B2B visitors research before they talk to sales. An assistant that answers instantly, at any hour, converts research sessions into conversations, and conversations into qualified leads. The same knowledge that sells also deflects routine support, so one setup pays twice.
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