AI Chatbot for Marketing Agencies
Answer retainer, service, contract, and reporting questions from your own pages, qualify by spend and fit, and book strategy calls only with prospects who match.
Free plan. Pro $19/month, Business $59/month, 30-day trial on paid plans. Setup takes about 2 minutes from your website URL.
What does an AI chatbot do for a marketing agency?
An AI chatbot for a marketing agency answers "what is your minimum retainer", "do you do SEO, ads, or both", and "what results can I expect" honestly from your own pages, qualifies the prospect by spend and industry, and books a strategy call only when there is a fit.
Marketing agencies live or die by lead quality. The wrong leads waste your sales team's time, the right ones close at high value, and your inbound funnel treats them the same: every form fill gets the same follow-up, every discovery call burns the same hour. Chatonbo gives your agency website an AI assistant that answers the questions prospects ask before they will book a call: your minimum retainer, whether you do SEO, paid ads, social, or all three, contract length, what reporting looks like, whether you have worked in their industry, and what results are realistic. It asks the qualifying questions your sales team asks (current monthly ad spend, growth target, in-house marketing capacity, decision authority) and routes only serious prospects to a strategy call. It links the relevant case study when someone asks "do you work with dental clinics" and captures every prospect who leaves an email, with the transcript attached, so the first call starts with context instead of discovery. Setup takes about 2 minutes from your website URL.
Questions people ask on a marketing agency website
The real questions, and how the assistant should answer each one once it has your pages.
1.What is your minimum retainer?
Ideal answer: State your minimum monthly retainer from your pricing page and what it typically includes.
2.Do you do SEO, paid ads, or both?
Ideal answer: List your services from your services page and ask which channel the prospect is focused on.
3.What results can I expect?
Ideal answer: Point to case studies and describe the timeline honestly, without promising specific numbers.
4.How long is the contract?
Ideal answer: Quote your standard term, notice period, and any onboarding fee as published.
5.How do you report on performance?
Ideal answer: Describe your reporting cadence and dashboard from your process page.
6.Do you work with businesses in my industry?
Ideal answer: Ask for the industry, then link the closest case study or say honestly that it is new territory.
7.We spend $50k a month on Google Ads, can you manage it?
Ideal answer: Confirm you handle that spend level, state the management fee model from your pricing page, and offer a strategy call.
What a good answer looks like
Three example exchanges from a marketing agency assistant. Prices and names are illustrative; yours come from your own pages.
How much do you charge for SEO services?
Our SEO retainers start at $3,500 per month for local SEO and run $7,500 to $15,000 per month for national or competitive markets, depending on keyword targets, content volume, technical work, and link building. What is your current organic traffic situation and your revenue goal from search? With that I can match you with the right strategist.
We spend $50k/month on Google Ads, can you manage it?
Yes, that spend level is right in our range. For $30k to $100k per month in ad spend, our management fee is $4,500 to $8,000 per month plus a percentage of spend, depending on the number of campaigns, markets, and languages. You can see how we handled a similar account in our e-commerce case study. Want to book a call with our paid media lead?
Do you do social media for restaurants?
Yes, restaurants are one of our niches. Social media management for restaurants runs $1,500 to $3,500 per month and covers content creation, posting, engagement, and monthly reporting, mostly on Instagram and TikTok. What is the restaurant name and the best email to reach you? I will set up a strategy call.
What to feed the assistant
It only answers from what you give it. For a marketing agency, these are the pages and documents that matter.
- 1
Pricing page with minimum retainer and fee model
- 2
Services page (SEO, paid media, social, content, email)
- 3
Case studies with results you can stand behind
- 4
Contract terms: length, notice period, onboarding
- 5
Process and reporting page
- 6
A Calendly or Cal.com link for strategy calls
Paste your website URL and the pages are crawled automatically. Anything not on the site (a price sheet, a policy document) can be uploaded as a PDF or typed in as a Q&A. If a price or policy is missing, the assistant says it does not know and offers to take the visitor's details instead of guessing.
What 5,470 real website chats show
From our study of website chat conversations across 246 live assistants, June to September 2026.
On service business sites, 18.3% of the 5,470 chats we analyzed ended with the visitor leaving contact details, and only 1.0% asked for a human, so a well-fed assistant qualifies most agency prospects without a sales rep in the loop. 39% of those chats started outside 9 to 18 local time.
Source: What shoppers ask an AI chat assistant: 5,470 conversations analyzed (2026)
Where a marketing agency loses enquiries
Discovery Calls With Wrong-Fit Clients
You spend an hour walking someone through the agency only to learn they wanted a $500 logo. Several of those a week is a lost day.
No Lead Scoring
Every inbound lead gets the same follow-up. The assistant captures budget, urgency, and fit in the transcript so your team calls the hot ones first.
Slow Response Loses Pipeline
Prospects contact several agencies at once. The one that answers first at 10pm is the one they remember on Monday.
What it will not do
The assistant will not promise marketing results, rankings, or a return on ad spend. It describes what your case studies show and lets your strategist set expectations. It cannot quote a custom scope beyond your published minimums and fee model, and it cannot see your calendar unless you connect a Calendly or Cal.com booking link through the Booking Agent. When a prospect asks for a person, it hands the conversation to your team.
AI chatbot questions from marketing agencies
Can it qualify leads by budget and fit?+
Yes. Give it your minimum retainer, target industries, and the questions your sales team asks, and it collects spend, goals, and decision authority in the chat. Hot leads get a booking link, the rest get a polite next step.
Does it send leads to our CRM?+
Captured leads go out by webhook to HubSpot, Zoho, Zendesk, Slack, or any tool that accepts a webhook, with the full conversation transcript for context.
Will it promise results to prospects?+
No. It describes your services and points to case studies, but it is instructed not to guarantee rankings, leads, or ROAS. Setting expectations stays with your strategists.
Can it book strategy calls?+
Yes. Connect a Calendly or Cal.com link on the Booking Agent and qualified prospects choose a slot in the chat. Without a link it captures contact details and scope as a lead.
What does it cost, and can we run it for clients too?+
There is a free plan. Pro is $19 per month and Business is $59 per month, both with a 30-day trial. Agencies that want to deploy assistants for clients can contact us about an Enterprise plan with more bots.
Related for marketing agencies
Lead Generation Agent
Collects spend, goals, and authority before a prospect reaches your calendar.
Sales Agent
Handles retainer, contract, and reporting objections from your own pages.
Not a marketing agency? See all industries or the small business overview.
Put an AI assistant on your marketing agency website
Paste your URL, check the answers, add the one-line embed. About 2 minutes. Free plan to start, 30-day trial on Pro and Business.
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