AI Chatbot for Web Design Agencies
Answer the cost, timeline, and platform questions every prospect asks, collect the project scope, and book discovery calls only with projects above your minimum.
Free plan. Pro $19/month, Business $59/month, 30-day trial on paid plans. Setup takes about 2 minutes from your website URL.
What does an AI chatbot do for a web design agency?
An AI chatbot for a web design agency answers "how much does a website cost", "how long does it take", and "do you build on Shopify or WordPress" from your own pages, collects the project scope, and books a discovery call only when the budget clears your minimum.
Web design agencies lose hours to bad-fit prospects: people who want a $500 website, businesses with no clear scope, prospects who ghost after the first call. The good leads are there, but they are buried in the noise, and your reply to a serious prospect is delayed by a day because you were busy answering the others. Chatonbo gives your agency website an AI assistant that answers the scoping questions instantly from your own pages: what a site costs at your agency, how long a typical build takes, whether you work on Shopify, WordPress, or Webflow, whether the client owns the site afterwards, what hosting and maintenance look like, and whether a redesign or a fresh build makes more sense. It asks the questions you would ask (business type, current site, pages and features, launch date, budget range) and books a discovery call when the project clears your minimum. It points to the relevant portfolio piece when a prospect asks "have you done a site for a restaurant". Every prospect who leaves an email is saved as a lead with the full transcript, so your first call starts with the scope already known. Setup takes about 2 minutes from your website URL.
Questions people ask on a web design agency website
The real questions, and how the assistant should answer each one once it has your pages.
1.How much does a website cost?
Ideal answer: Give your starting price and typical range from your pricing page, explain what moves the number, and ask about pages, features, and launch date.
2.How long does a website project take?
Ideal answer: State your typical timeline by project type and what depends on the client (content, approvals).
3.Do you build on Shopify, WordPress, or Webflow?
Ideal answer: Confirm the platforms you work on from your services page and which you recommend for what.
4.Do I own the website when it is done?
Ideal answer: Answer from your terms: ownership of files, domain, and accounts at handover.
5.Do you handle hosting and maintenance after launch?
Ideal answer: Describe your care plan and its monthly price if published, or offer to include it in the proposal.
6.Should I redesign my current site or start over?
Ideal answer: Ask for the current URL and the main goal, then explain how you decide, and offer a discovery call.
7.Have you built sites for businesses like mine?
Ideal answer: Point to the closest portfolio pieces or case studies on your site.
8.My budget is about $1,000, can you help?
Ideal answer: Be honest about your minimum, suggest a template builder if you do not take that size, and leave the door open.
What a good answer looks like
Three example exchanges from a web design agency assistant. Prices and names are illustrative; yours come from your own pages.
How much do you charge for a website?
Our projects start at $5,000 for a simple custom site, and most run $10,000 to $25,000 depending on scope: content, custom features, integrations, and e-commerce. Larger builds go higher. To narrow that down, what type of business is it, do you have a current site, and when do you want to launch?
I need a Shopify store built
Shopify is one of our specialties. A custom Shopify build starts at $7,500 and most land between $12,000 and $20,000, including design, theme development, product setup, payments, and basic SEO. Do you already have your products and brand assets ready, and what is your timeline? I can book a discovery call with our Shopify lead.
My budget is around $1,000
Thanks for being upfront. Our minimum project size is $5,000 because everything we build is custom, so we would not be the right fit at $1,000. A template builder like Squarespace, Wix, or Webflow can get you a professional site at that budget. If your needs grow later, we would be glad to hear from you.
What to feed the assistant
It only answers from what you give it. For a web design agency, these are the pages and documents that matter.
- 1
Pricing page or a starting-price and typical-range statement
- 2
Services page with the platforms you build on
- 3
Process and timeline page
- 4
Portfolio and case studies
- 5
Terms: ownership, hosting, maintenance plans
- 6
A Calendly or Cal.com link for discovery calls
Paste your website URL and the pages are crawled automatically. Anything not on the site (a price sheet, a policy document) can be uploaded as a PDF or typed in as a Q&A. If a price or policy is missing, the assistant says it does not know and offers to take the visitor's details instead of guessing.
What 5,470 real website chats show
From our study of website chat conversations across 246 live assistants, June to September 2026.
In the 5,470 website chats we analyzed, 32.7% were questions about a specific product or service, which on an agency site means scope and price, and only 1.0% asked for a human. On service business sites 18.3% of chats ended with the visitor leaving contact details.
Source: What shoppers ask an AI chat assistant: 5,470 conversations analyzed (2026)
Where a web design agency loses enquiries
Tire-Kickers Eat Your Hours
You take every discovery call hoping for a real project. Many are people who want a $300 website. Hours gone, no revenue.
Unclear Project Scope
Many inbound leads do not know what they need. The assistant asks structured questions to surface real requirements before you talk to them.
Slow Response Loses Deals
Serious prospects contact several agencies at once. The assistant answers first so the warm lead does not go cold in your inbox.
What it will not do
The assistant cannot quote a custom project. It gives your published starting prices and ranges, gathers the scope, and hands the numbers to you. It will not promise a launch date, and it cannot see your calendar unless you connect a Calendly or Cal.com booking link through the Booking Agent. When a prospect asks for a person, it hands the conversation to your team.
AI chatbot questions from web design agencies
Can it screen out prospects below my minimum budget?+
Yes. Tell it your minimum and it asks about budget early, politely declines projects under it, and only offers a discovery call to prospects who clear the bar. You see every conversation either way.
Does it send leads to my CRM?+
Captured leads go out by webhook to HubSpot, Zoho, Zendesk, Slack, or any tool that accepts a webhook, with the budget range, project type, timeline, and the full transcript.
Can it explain our process and show our portfolio?+
Yes. Point it at your process, pricing, and portfolio pages and it answers in your voice and links the relevant case study when a prospect asks about their industry.
Can it book discovery calls?+
Yes. Connect a Calendly or Cal.com link on the Booking Agent and qualified prospects pick a slot in the chat. Without a link it captures the contact details and scope as a lead.
What does it cost for a small agency?+
There is a free plan. Pro is $19 per month and Business is $59 per month, both with a 30-day trial. Setup takes about 2 minutes from your website URL.
Related for web design agencies
Lead Generation Agent
Qualifies scope and budget before a discovery call reaches your calendar.
Lead capture
Saves every prospect who shares an email, with the transcript attached.
Not a web design agency? See all industries or the small business overview.
Put an AI assistant on your web design agency website
Paste your URL, check the answers, add the one-line embed. About 2 minutes. Free plan to start, 30-day trial on Pro and Business.
Build your web design agency assistant