AI Chatbot Glossary
What Is Trigger?
A trigger is a condition or event that causes a chatbot to take an action - page load, time on page, scroll depth, exit intent, or specific URL visit.
Definition
A condition or event that causes a chatbot to initiate a specific action, such as sending a welcome message, offering help, or displaying a promotion. Common triggers include page load, time on page, scroll depth, exit intent, and specific URL visits.
Why Trigger Matters for AI Chatbots
Good trigger design is the difference between a helpful chatbot and an annoying one. "Open after 30 seconds on pricing page" is smart. "Open immediately on every page" is noise. The best platforms let you configure triggers per page for precise intent matching.
Related Terms
Exit Intent
Exit intent detects when a visitor is about to leave the page - chatbots use it to display a targeted message or offer before the visitor bounces.
Personalization
Personalization tailors chatbot responses to individual users based on browsing history, past purchases, location, or prior conversations - driving engagement and conversion.
Quick Replies
Quick replies are pre-set buttons inside the chat window letting visitors respond with one click - speeds up common questions and reduces drop-off.
Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or submitting a lead form.