AI Chatbot Glossary
What Is Exit Intent?
Exit intent detects when a visitor is about to leave the page — chatbots use it to display a targeted message or offer before the visitor bounces.
Definition
A technology that detects when a website visitor is about to leave the page (e.g., moving the cursor toward the browser's close button). Chatbots can use exit intent triggers to display a targeted message, offer, or conversation prompt to re-engage the visitor before they bounce.
Why Exit Intent Matters for AI Chatbots
Exit intent is one of the highest-ROI triggers on a chatbot. A "Wait — can I help you find what you are looking for?" prompt at the exact moment a visitor is leaving typically recovers 5–15% of abandoning traffic, which compounds fast on any site with meaningful daily visitors.
Related Terms
Trigger
A trigger is a condition or event that causes a chatbot to take an action — page load, time on page, scroll depth, exit intent, or specific URL visit.
Bounce Rate
Bounce rate is the percentage of website visitors who leave a page without interacting or navigating further.
Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or submitting a lead form.
Quick Replies
Quick replies are pre-set buttons inside the chat window letting visitors respond with one click — speeds up common questions and reduces drop-off.
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