AI Chatbot Glossary
What Is Conversion Rate?
Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or submitting a lead form.
Definition
The percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a service. AI chatbots improve conversion rates by engaging visitors at the right moment, answering objections, and guiding them toward a decision.
Why Conversion Rate Matters for AI Chatbots
Conversion rate is the most load-bearing metric on a marketing site. Every 0.5% improvement on a page that gets 10,000 monthly visitors is 50 additional customers. AI chatbots typically lift conversion by 15–40% because they remove the "I have a question first" friction that kills sales.
See it in practice:
Boost conversions with AIRelated Terms
Lead Capture
Lead capture is the process of collecting contact information (name, email, phone) from website visitors during a chatbot conversation — weaved naturally into the dialogue.
Bounce Rate
Bounce rate is the percentage of website visitors who leave a page without interacting or navigating further.
Exit Intent
Exit intent detects when a visitor is about to leave the page — chatbots use it to display a targeted message or offer before the visitor bounces.
Trigger
A trigger is a condition or event that causes a chatbot to take an action — page load, time on page, scroll depth, exit intent, or specific URL visit.
Try Chatonbo free
Deploy an AI chatbot on your website in under 5 minutes — no credit card required.
Get Started Free