AI Chatbot Glossary
What Is Bounce Rate?
Bounce rate is the percentage of website visitors who leave a page without interacting or navigating further.
Definition
The percentage of website visitors who leave a page without interacting or navigating further. Chatbots can significantly reduce bounce rates by proactively engaging visitors with targeted messages, offers, or assistance before they leave.
Why Bounce Rate Matters for AI Chatbots
High bounce rate usually means visitors are not finding what they expected or cannot quickly answer their real question. A chatbot deployed with exit-intent or scroll triggers can catch bouncing visitors with an offer or clarifying question, converting a bounce into a lead or conversation.
Related Terms
Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or submitting a lead form.
Exit Intent
Exit intent detects when a visitor is about to leave the page — chatbots use it to display a targeted message or offer before the visitor bounces.
Trigger
A trigger is a condition or event that causes a chatbot to take an action — page load, time on page, scroll depth, exit intent, or specific URL visit.
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