AI Chatbot Glossary
What Is ChatGPT Shopping?
ChatGPT shopping is the set of features in OpenAI's ChatGPT that show product results with images, prices, and reviews in answer to shopping questions and, for participating merchants, let the user buy without leaving the chat.
Definition
As of 2026, ChatGPT can respond to queries such as "best running shoes for flat feet" with a product carousel drawn from web data and merchant feeds, without paid placement determining the ranking. OpenAI has also documented an in-chat purchase flow for participating merchants, launched with Etsy sellers and Shopify merchants, built on an open specification OpenAI calls the Agentic Commerce Protocol; the merchant remains the seller of record and fulfils the order. Availability by country, merchant eligibility, and the exact list of partners are controlled by OpenAI and change over time.
Why ChatGPT Shopping Matters for AI Chatbots
For a store, ChatGPT is becoming a discovery surface the way search was: being described accurately there depends on public product pages, structured data, and feeds rather than on ads. Chatonbo does not place products inside ChatGPT. Its role is on your own site, where shoppers who arrive from any source get instant answers, order status, and recommendations from your real catalog. Its widget also emits structured data that helps AI crawlers understand the page.
Related Terms
AI Shopping Agent
An AI shopping agent is an AI system that shops on behalf of a person: it searches products across stores, compares options, tracks prices, and in some cases completes the purchase, acting from the buyer's side rather than the seller's.
Shopify Agentic Storefronts
Shopify Agentic Storefronts is Shopify's program for making merchants' products discoverable and purchasable inside AI agents and chat surfaces such as ChatGPT, using Shopify's catalog and checkout infrastructure rather than a separate store.
Product Feed for AI
A product feed for AI is a structured, machine-readable export of a store's catalog (titles, descriptions, prices, variants, availability, images, URLs) prepared so that AI assistants and shopping agents can find, understand, and recommend the products accurately.
Generative Engine Optimization (GEO)
Generative engine optimization (GEO) is the practice of making a website's content more likely to be used, cited, and recommended by generative AI engines such as ChatGPT, Perplexity, Gemini, and Google's AI Overviews.