AI Chatbot Glossary
What Is Product Feed for AI?
A product feed for AI is a structured, machine-readable export of a store's catalog (titles, descriptions, prices, variants, availability, images, URLs) prepared so that AI assistants and shopping agents can find, understand, and recommend the products accurately.
Definition
Product feeds have existed for years for Google Shopping and marketplaces, usually as CSV, XML, or JSON with a fixed schema. AI shopping surfaces reuse the same idea: ChatGPT, Google's AI Mode, and others draw on merchant feeds, platform catalogs, and on-page structured data (schema.org Product and Offer markup) to answer product questions. The best feeds are complete and current: real stock status, exact variant options, shipping and return terms, and descriptive text that answers the questions shoppers actually ask. Some programs also accept a dedicated feed for AI use; the fields overlap heavily with classic shopping feeds.
Why Product Feed for AI Matters for AI Chatbots
An AI assistant can only recommend what it can read. Missing sizes, stale prices, or thin descriptions mean the agent skips you or quotes you wrong, and there is no ad budget that fixes a bad feed. The same data quality pays off on your own site: Chatonbo's Shopify and Wix integrations sync the catalog so the in-store assistant recommends real variants at current prices, and its answers are only as good as the product data behind them.
See it in practice:
See catalog-aware recommendationsRelated Terms
ChatGPT Shopping
ChatGPT shopping is the set of features in OpenAI's ChatGPT that show product results with images, prices, and reviews in answer to shopping questions and, for participating merchants, let the user buy without leaving the chat.
Google AI Mode Shopping
Google AI Mode shopping is the shopping experience inside Google Search's AI Mode, where a conversational answer draws on Google's Shopping Graph to show products, compare options, and offer agentic features such as price tracking and, for eligible merchants, checkout.
AI Product Recommendations
AI product recommendations are product suggestions generated by an AI system from a shopper's stated needs and the store's live catalog, delivered in conversation or on the page, rather than from a fixed "customers also bought" rule.
Knowledge Base
A knowledge base is a structured collection of information (documents, FAQs, policies) that a chatbot uses to find accurate answers - searched in real time to ground responses.