AI Chatbot Glossary
What Is JSON Payload?
A JSON payload is the structured message a webhook sends to an external system when an event happens in the chatbot, such as a new lead being captured.
Definition
The structured message a webhook sends to an external system when an event happens in the chatbot (e.g. a lead is captured). JSON payloads contain fields like name, email, phone, page URL, and conversation summary — ready to be parsed by any CRM, Zapier, or automation tool.
Why JSON Payload Matters for AI Chatbots
Every chatbot platform has a slightly different payload shape. Pick one that is flat, predictable, and documented — because your Zapier/Make workflows will depend on it. Chatonbo payloads include the full conversation summary, lead fields, and source page, so your automations have everything they need on the first hop.
Related Terms
Webhook
A webhook is an HTTP callback that sends real-time data from one application to another when an event occurs — used by chatbots to notify external systems of leads or events.
API (Application Programming Interface)
An API is a set of protocols that lets different software applications exchange data. In chatbots, APIs connect the bot to CRMs, e-commerce platforms, and helpdesks so conversations trigger real-world actions.
Integration
An integration is a connection between your chatbot and an external tool — CRMs, helpdesks, messaging apps, e-commerce — enabling data sharing and automated workflows.
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