AI Chatbot Glossary
What Is Perplexity Shopping?
Perplexity shopping is the product-search capability inside the Perplexity answer engine that returns product cards with prices and summarised reviews and, in some regions and for some merchants, supports buying directly from the answer.
Definition
Perplexity added shopping features in late 2024, presenting products as visual cards alongside its cited answer, with a merchant program that lets stores share product data for better representation. It has also offered an in-answer checkout for eligible users and merchants, initially in the United States, and has announced payment partnerships to support it. Because Perplexity cites sources, product pages, reviews, and comparison articles on the open web directly influence which products appear. Exact regions, fees, and merchant requirements are set by Perplexity and should be checked in its current documentation.
Why Perplexity Shopping Matters for AI Chatbots
Perplexity users tend to ask detailed, comparison-style questions, so accurate specifications, clear policies, and well-structured product pages matter more than generic marketing copy. Chatonbo does not integrate with Perplexity's shopping program. Where it helps is once the shopper lands on your store: answering the follow-up questions a search answer cannot, such as fit, compatibility, and delivery to a specific address, and tracking the order afterwards.
Related Terms
Answer Engine Optimization (AEO)
Answer engine optimization (AEO) is the practice of structuring content so that answer engines, including AI assistants, voice assistants, and search features like featured snippets, can extract and present it as a direct answer to a question.
ChatGPT Shopping
ChatGPT shopping is the set of features in OpenAI's ChatGPT that show product results with images, prices, and reviews in answer to shopping questions and, for participating merchants, let the user buy without leaving the chat.
AI Shopping Agent
An AI shopping agent is an AI system that shops on behalf of a person: it searches products across stores, compares options, tracks prices, and in some cases completes the purchase, acting from the buyer's side rather than the seller's.
Product Feed for AI
A product feed for AI is a structured, machine-readable export of a store's catalog (titles, descriptions, prices, variants, availability, images, URLs) prepared so that AI assistants and shopping agents can find, understand, and recommend the products accurately.