Elena Kowalski
Head of Customer Success · Chatonbo
Elena heads Customer Success at Chatonbo, helping hundreds of teams across e-commerce, support, real estate, legal, and healthcare turn chatbot deployments into measurable ROI. She writes about the playbooks that consistently work across industries — from reducing support ticket volume to capturing after-hours leads — and the ones that quietly waste budgets. Before Chatonbo, Elena managed customer success at a global SaaS support platform.
Articles by Elena
How Multilingual AI Chatbots Are Opening Global Markets
Serving customers in their own language used to require hiring multilingual teams. In 2026, AI chatbots handle 50+ languages fluently out of the box.
How Shopify Stores Are Using AI Chatbots to Increase Sales by 25%
From product recommendations to cart recovery, AI chatbots are becoming the highest-ROI tool for Shopify merchants in 2026.
Customer Support Automation in 2026: What Works and What Doesn't
Not all support automation is created equal. We break down the strategies that actually reduce ticket volume without frustrating customers.
Integrating AI Chatbots with Zendesk, Zoho, and HubSpot: A Complete Guide
Your AI chatbot shouldn't be an island. Learn how to connect it to your existing CRM and helpdesk tools for a seamless workflow.
The Small Business Owner's Guide to AI Chatbots in 2026
You don't need a big budget or a tech team to deploy an AI chatbot. This guide walks small business owners through everything, from choosing a platform to going live.
AI Chatbots for SaaS: Reducing Churn and Boosting Trial Conversions
SaaS companies face unique challenges: converting free trials, reducing churn, and scaling support. Here's how AI chatbots address all three.
How to Add an AI Chatbot to Your WordPress Site in 2 Minutes
A step-by-step guide to installing an AI chatbot on WordPress — no coding required. Works with any theme and all major page builders.
Fighting Cart Abandonment with AI: How Chatbots Recover Lost Sales
70% of online shopping carts are abandoned. AI chatbots are proving to be the most effective real-time intervention for recovering these lost sales.
How to Add a Chatbot to Wix in 2026
A complete step-by-step guide to installing an AI chatbot on your Wix website. No coding required — just copy, paste, and start converting visitors into leads.
AI Chatbot vs Live Chat: Which Is Right for Your Business?
AI chatbots and live chat each have strengths. This detailed comparison helps you choose the right approach — or the winning combination of both.
How to Reduce Customer Support Costs with AI in 2026
Customer support costs are rising, but AI offers a proven path to significant savings without sacrificing quality. Here are the strategies that work.