Sarah Chen
Head of Growth · Chatonbo
Sarah leads growth and content at Chatonbo. She specializes in conversion rate optimization, lead qualification workflows, and measuring the business impact of website automation. Before Chatonbo, she scaled two B2B SaaS products from seed to Series B as the first growth hire, and has published extensively on how mid-market teams can compete with enterprise incumbents through better tooling.
Articles by Sarah
AI Chatbot vs Contact Form: Which Converts Better in 2026?
Contact forms were the standard for two decades. An AI chatbot changes the math. Here is a clear, honest comparison of which one actually converts more visitors into leads — and when each still makes sense.
How to Increase Website Conversions by 40% with an AI Chatbot
Data from 10,000+ websites shows that AI chatbots significantly boost conversion rates. Here's exactly how to set one up for maximum impact.
The Ultimate Guide to Lead Capture with AI Chatbots in 2026
Static forms are dead. Learn how AI-powered conversational lead capture outperforms traditional forms by 3-5x, with real strategies you can implement today.
The Surprising SEO Benefits of AI Chatbots on Your Website
AI chatbots don't just convert visitors — they improve your SEO metrics. Here's how engagement signals from chatbot interactions boost your search rankings.
AI-Powered Lead Scoring: How Chatbots Qualify Leads Automatically
Not all leads are equal. Learn how AI chatbots score and qualify leads in real-time based on conversation signals, so your sales team focuses on the right prospects.
Calculating the ROI of an AI Chatbot: A Framework for 2026
How much is an AI chatbot actually worth to your business? Here's a simple framework to calculate expected ROI based on your traffic and current conversion rates.
Chatbot Analytics: The 7 Metrics That Actually Matter
Most chatbot dashboards show dozens of metrics. Here are the seven that actually drive business decisions and how to interpret them.
Conversational AI vs Web Forms: A/B Test Results from 500 Websites
We analyzed data from 500 websites running A/B tests between traditional forms and AI chatbot lead capture. The results are decisive.
The Complete Guide to Chatbot Lead Qualification
Stop wasting your sales team's time on unqualified leads. Learn how AI chatbots qualify prospects automatically through natural conversation.
Chatbot Analytics: How to Measure and Improve Performance
Your chatbot generates valuable data with every conversation. Learn how to analyze performance metrics and continuously improve results.