AI Chatbot Glossary
What Is Shopify Magic?
Shopify Magic is the umbrella name for the AI features built into Shopify's platform, such as generating product descriptions, editing product images, drafting emails, and suggesting replies in Shopify Inbox.
Definition
Shopify groups its generative AI tools under the Shopify Magic name. Publicly documented examples include writing and rewriting product descriptions, generating email subject lines and marketing copy, AI image editing such as background replacement, FAQ and store content suggestions, and instant answers or suggested replies in Shopify Inbox. Sidekick, the admin assistant, is presented as part of the same family. Features are added and changed regularly, and which ones a store sees depends on plan, region, and language, so Shopify's documentation should be treated as the current list.
Why Shopify Magic Matters for AI Chatbots
For merchants, Magic removes small but constant chores: a hundred product descriptions, a week of email subject lines. Its customer-facing pieces are limited to Shopify Inbox suggestions and content generation; it is not a full AI agent trained on your whole site that handles support and sales conversations. Chatonbo fills that gap on Shopify stores: it crawls the storefront and syncs the catalog, then answers shoppers, tracks orders, and recommends products in chat, in 50+ languages.
See it in practice:
See Chatonbo on ShopifyRelated Terms
Shopify Sidekick
Shopify Sidekick is the AI assistant built into the Shopify admin for merchants: it answers questions about the store, explains reports, and helps carry out admin tasks such as setting up discounts or editing settings through a chat interface.
Generative AI
Generative AI is a category of AI that creates new content - text, images, code - instead of just classifying or predicting from existing data.
AI Shopping Assistant
An AI shopping assistant is a chat-based helper embedded in an online store that guides shoppers to the right product, answers questions about sizing, shipping, and returns, tracks orders, and can add items to the cart, all inside one conversation.
AI Product Recommendations
AI product recommendations are product suggestions generated by an AI system from a shopper's stated needs and the store's live catalog, delivered in conversation or on the page, rather than from a fixed "customers also bought" rule.